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Top 25 New York Boutiques


Jewelry and Textiles
Caitlin Mociun’s Williamsburg storefront epitomizes a style many Brooklyn shops only aspire to—lovingly worn farmhouse meets sleek urban loft. In the sun-filled space, the jewelry and textile designer curates an ever-shifting array of handmade housewares and accessories, with a focus on clean lines and earth tones interspersed with pops of color.
224 Wythe Ave., at N. 4th St., Williamsburg; 718-387-3731;

Cutting-Edge Retailer
Opening Ceremony
Like a high-fashion version of a cultural-exchange program, Opening Ceremony features fashions from a different country each year. Luckily for New York shoppers, owners Carol Lim and Humberto Leon's taste is impeccable, skewing toward the type of playful avant-garde pieces that befit girls who hop from gallery opening to tapas bar to packed downtown club.
35 Howard St., nr. Broadway; 212-219-2688;

Brooklyn Hipster
Owner Jennifer Mankins handpicks womenswear from around 50 labels, including Tsumori Chisato, 3.1 Phillip Lim, Rachel Comey, and Steven Alan. She also ventures into high-end designer territory, stocking upscale items from Thakoon and Yigal Azrouel.
Various locations;

All Things Cool
Steven Alan
Steven Alan’s fine-tuned selection of the coolest downtown threads means that women can breeze through this wisp of a store without missing the latest from established labels like Mansur Gavriel, No. 6, and Filson.
Various locations;
Plus: Stop by the Steven Alan Home Shop, where Alan hand-selects textiles, plants, ceramics, and food, plus an impressively well-curated selection of home goods from around the world.
158 Franklin St., nr. Hudson St.; 646-402-9661

Party Girls
Packed with bright, tight fashion from Missoni, Hervé Léger, and Stella McCartney, these shops have everything a young society girl needs to get through a season full of brunch dates and party hopping.
Various locations;

Pretty publicists and their well-heeled friends swear by this shop's trendy staples: designer jeans, Stuart Weitzman boots, splashy handbags, and much more.
Various locations;

Seasonally Minded
This effortlessly cool seasonal concept store is the brainchild of longtime surfers and husband-and-wife duo Winnie Beattie and Rob Magnotta. In the summertime, they turn the space into an ode to seaside aesthetics, peppering the shop with vintage surf magazines, travel books, and found objects to create an urban-hippie vibe. They turn the shop into a ski lodge when the cold weather hits.
181 Mott St., nr. Kenmare St.; 212-925-1200;

Designer Digs
This bright, cheery store has 3.1 Phillip Lim underwear, as well as cool stuff from designers like Vanessa Bruno, Suno, Loeffler Randall, Band of Outsiders, and more.
Various locations;

Neutral Territory
This downtown-chic store delivers an unexpected mix of established and up-and-coming designers for men and women. The racks are brimming with reliable basics, from Unis for guys to feminine, handcrafted pieces from Vena Cava for women. A trendy mix of Jeffrey Campbell shoes, 3.1 Philip Lim bags, and Giles & Brother jewelry rounds out the selection.
Various locations;

Flirty Fashionista
Whether you’re shopping for the club or the cubicle, this playful, pink-accented store is a treasure trove of trendy apparel for flirty fashionistas. Wink prides itself on carrying pieces that have been seen in celebrity glossies.
Various locations;

The Next Opening Ceremony
American Two Shot
This schizophrenic space sells everything from Joan Didion books to freshly brewed Nicaraguan coffee. On the racks, floral midriffs by Shakuhachi hang alongside sparkly Novis party dresses and Chromat zip-on harnesses.
135 Grand St., nr. Crosby St.; 212-925-3403;

Fit for Broadway
Former Broadway costume designer Ann French Emonts's small shop mixes fun clothing she makes herself with pieces by Mary Green, Sophia Reyes, and Luna.
1 Horatio St., nr. Eighth Ave.; 212-367-3750;

Small Shop in the Big City
Since 1978, this narrow boutique has been a destination for unearthing talented new designers. Buyer and designer Rita Brookoff showcases feminine, quirky vintage and current apparel and accessories in the lean railroad space.
109 Thompson St.; nr. Prince St.; 212-966-4827;

Best Indie Shop
Pas de Deux
The trendsetting duo behind menswear store Odin and the enduring pop-up Den opened this adjacent women’s boutique. Don't be fooled by the square footage; the shop is well-curated, with pieces from rag & bone, Isabel Marant, Thakoon, and more.
328 E. 11th St., nr. Second Ave.; 212-475-0075;

A New Standout
Owen’s thoughtful compilation of men's and womenswear in rich jewel tones, dark neutrals, and complex, highly textured knit, leather, and fur make it a worthwhile addition to the high-end boutiques in the meatpacking district.
809 Washington St., nr. Gansevoort St.; 212-524-9770;

Vintage Showroom
What Goes Around Comes Around
When you’re ready to leave the ranks of the merely hard-core vintage hounds and join those of the professional vintage fiends (editors, stylists, and film costumers), this 7,000-square-foot showroom stocked with over 100,000 pieces awaits.
351 West Broadway, nr. Broome St.; 212-343-1225;

Philanthropic Venture
Treasure & Bond
All profits from the store’s unique and well-designed jewelry, homewares, clothing, stationery, and accessories are sent to local charities. Expect jewelry by Gamine, Giles & Brother, and Melissa Joy Manning; quirky coffee table books; high-end scented candles; and stuffed leather bookends shaped like animals.
350 West Broadway, nr. Grand St.; 646-669-9049;

Luxury Goods
Elizabeth Charles
The Australian-born Charles packs her boutique exclusively with fashions from her native land and New Zealand—but just a couple of pieces in each style, to guarantee you won't see your outfit trotting around the meatpacking district on someone else.
639 1/2 Hudson St., nr. Horatio St.; 212-243-3201;

Bowery via the Hamptons
Blue & Cream
This go-to East Village store stocks designers like 3.1 Phillip Lim, A.L.C., and rag & bone.
1 E. 1st St., nr. Bowery; 212-533-3088;

Vintage Redux
The Reformation
The store is named for both Martin Luther's Reformation and for the idea of reforming clothes. The designers find outdated vintage pieces like slips and blazers and revamp them in their backroom sewing shop.
Various locations

Unabashedly Prep
Olive & Bette's
At this cheerful boutique, you and the prep-school crowd will find sassy, figure-hugging styles from AG, Nanette Lepore, and Rebecca Taylor.
Various locations;

One-of-a-Kind Style
Owner Kyung Lee has stocked her retail space with moderate-to-high-priced original pieces from emerging artists. The store will even make items to order, since each piece is one or two of a kind.
13 Christopher St., nr. Gay St.; 212-924-8515;

Spiritual America
Owner Claire Lemétais has an eye for subtly cheeky décor, but the clothes and accessories are seriously hip. European designers such as Vanessa Bruno, Surface to Air, and Wood Wood are mixed with established local lines like Vena Cava and United Bamboo and emerging New Yorkers.
5 Rivington St., nr. Bowery; 212-960-8564;

On the Bowery
Dagny + Barstow
The selection skews young and strange at this airy shop. Think alien-print blouses from Australian designer Emma Mulholland and forest-motif trousers by Mother of Pearl. Rotating art exhibits drive home the youthful, creative vibe.
264 Bowery, nr. Houston St.; 212-675-2346; dagnyandbarstow

Always Classic
Castor & Pollux
This intimate womenswear boutique favors classic pieces over anything trendy or fashion forward. The result is an eclectic mix that looks simultaneously contemporary and vintage.
238 W. 10th St., nr. Hudson St.; 212-645-6572;

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