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Bridal Gowns Directory

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Fancy Wedding Center

1888 Stillwell Ave., nr. Ave. S, Bensonhurst; 718-234-3442;

Need a dress in a hurry? This large rental mecca stocks hundreds of gowns by Morilee and Mary’s Bridal. It also offers jewelry, accessories, veils, and alterations. From $199 for a three-day rental. Appointments preferred. (good value)

Gabriella New York

155 Wooster St., at Houston St., Ste. 3W; 212-206-1915;

Gabriella New York carries exclusive styles from twelve designers, including Jenny Packham, Marchesa, and Elizabeth Fillmore ($2,500-$12,000) at her stylish downtown salon. In addition to wedding gowns, you’ll also find an assortment of bridal accessories including veils, headpieces, sashes, lingerie, and vintage furs.

Jana Starr Antiques and Bridal

245 E. 87th St., nr. Second Ave., Ste. 4D; 212-861-8256;

Starr creates modern gowns (from $2,600, including minor alterations) from her collection of 100-year-old precious laces and embroideries. She also offers nineteenth-century lace veils and antique-lace wedding handkerchiefs. By appointment only.

Jane Wilson-Marquis


English designer Wilson-Marquis specializes in romantic, custom-made gowns (from $3,000). She’s known for her couture embellishments: French lace, handmade flowers, and painted and silk-screened detailing. By appointment only.

J. Mendel

787 Madison Ave., nr. 67th St. 212-832-5830;

J. Mendel’s bridal collection includes gorgeously draped gowns that range from vintage-inspired and Grecian to modern and avant-garde. Most styles fall in the $4,800 range, although beauties like the hand-pleated mousseline Liane ($19,500) are a considerable investment. Couture services are also available.

J. Crew

91 Fifth Ave., nr. 17th St.; 212-255-4848;

This by-appointment-only wedding shop offers modern gowns with classic silhouettes. Favorites are the Bettina ($475), the Arabelle ($575), and the Sara lace gown ($2,200). Bridal accessories and bridesmaid dresses also available. (good value)

Junko Yoshioka

224 Fifth Ave., nr. 26th St., second fl.; 212-206-9302;

All of Yoshioka’s gowns are made in this Flatiron atelier. Highlights include the Eclair ($4,620), a mermaid gown with Bellagio silk and satin taffeta, and the Gateaux ($4,895), an asymmetric drop-waist satin organza gown. By appointment only.

Jussara Lee

60 Bedford St., nr. Morton St.; 212-242-4128;

Brides-to-be flock to Lee for her unparalleled fitting abilities. Her understated designs run the gamut, from simple silk ­halter gowns to sophisticated organza strapless dresses (from $3,500). She also customizes white tuxedos for men and women. By appointment only.

Kathryn Conover Bridal

363 Seventh Ave., nr. 30th St., 21st fl.; 212-464-7675;

Brides can choose from Conover’s customizable collection or dream up one-of-a-kind designs for bespoke gowns (from $1,500). She can easily whip up refined, classic numbers or accommodate more avante-garde aspirations. By appointment only.


110 W. 20th St., nr. Sixth Ave.; 646-633-4300;

This famous full-service salon has more designer bridal gowns than any other store in the world, including big names like Pnina Tornai, Dennis Basso, and Alita Graham. By appointment only.

Lotus Bridal

1822 Ave. U, at E. 19th St., Sheepshead Bay; 718-332-4385;

This one-stop shop for brides has elegant designer gowns (from $800) and bridesmaid dresses (from $160), plus beauty services (day-of hair and makeup for the bride is $400). Featured designers include Maggie Sottero and Allure Bridals. (good value)


182 Duane St., nr. Greenwich St.; 212-924-2050;

This Tribeca store houses a gorgeous array of gowns, from simple silhouettes by up-and-comer Elizabeth Dye to classic looks by Lea Ann Belter ($700 to $6,000). Hair accessories range from $50 to $350. (good value)

From the Summer 2014 New York Wedding Guide

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