Bridal Gowns Directory
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Fancy Wedding Center
1888 Stillwell Ave., nr. Avenue S, Bensonhurst; 718-234-3442;fancyweddingcenter.comThis rental mecca stocks hundreds of gowns by Morilee, Demetrios, and Mary’s Bridal. From $199 for a three-day rental. By appointment only. (good value)
Gabriella New York
155 Wooster St., at Houston St., Ste. 3W; 212-206-1915; gabriellanewyork.comGabriella Risatti carries exclusive styles from twelve designers, including Elizabeth Fillmore, Jenny Packham, and Marchesa ($2,000 to $12,000) at her stylish meatpacking district salon. In addition to wedding gowns, you’ll also find bridal shoes, veils, headpieces, bags, sashes, and jewelry.
Jana Starr Antiques and Bridal
245 E. 87th St., nr. Second Ave.; 212-861-8256; janastarr.comStarr creates modern gowns (from $2,600, including minor alterations) from her collection of 100-year-old precious laces and embroideries. She also offers nineteenth-century lace veils and antique lace wedding handkerchiefs. By appointment only.
Jane Wilson-Marquis
20 W. 20th St., nr. Fifth Ave., Ste. 600; 212-452-5335; bridalgowns.netThis studio specializes in elegant custom-made gowns (from $3,000). Brides can collaborate with Wilson-Marquis to create a dress with couture detailing, or they can choose from the lower-priced Simply Jane line, a selection of basic dresses that can be custom embellished. By appointment only.
J. Crew
91 Fifth Ave., nr. 17th St.; 212-255-4848; jcrew.comThis by-appointment-only wedding shop offers modern gowns with classic silhouettes, all reflective of the brand’s simple, preppy style. Favorites are the Bettina ($475), the Arabelle ($575), and the Sara in lace ($2,200). Bridal accessories and bridesmaid dresses also available. (good value)
Jennifer Dule Couture
89 Fifth Ave., nr. 17th St., fourth fl.; 212-727-8700Dule and her team of designers have 30 years of experience crafting everything from wedding gowns and mother-of-the-bride outfits to intricate veils and bridal accessories. Custom dresses with imported silk lining and hand-embroidered detailing start at $3,500. By appointment only.
Junko Yoshioka
224 Fifth Ave., nr. 26th St., second fl.; 212-206-9302; junkoyoshioka.comAll of Yoshioka’s gowns are made in this Flatiron atelier. The spring 2013 collection (from $3,500) features the Jordan, a blush-colored lace appliqué dress with a tulle train detail, and the Nile, a lace cap-sleeve gown with a portrait neckline. By appointment only.
Jussara Lee
60 Bedford St., nr. Morton St.; 212-242-4128; jussaralee.comBrides-to-be flock to Lee for her unparalleled fitting abilities. Her understated designs run the gamut, from plain-silk halter gowns to sophisticated organza strapless dresses (from $3,500). She also customizes white tuxedos for men and women. By appointment only.
Kathryn Conover Bridal
363 Seventh Ave., nr. 30th St., 21st fl.; 212-464-7675; kathrynconover.comBrides can choose from Conover’s customizable collection or dream up one-of-a-kind designs for bespoke gowns (from $1,500). By appointment only.
Kleinfeld
110 W. 20th St., nr. Sixth Ave.; 646-633-4300; kleinfeldbridal.comThis famously full-service salon has more designer bridal gowns than any other store in the world, including big names like Pnina Tornai, Lazaro, Dennis Basso, Mark Zunino, and Alita Graham. By appointment only.
Lotus Bridal
1822 Ave. U, at E. 19th St., Sheepshead Bay; 718-332-4385; lotusbridal.comThis one-stop shop for brides has elegant designer gowns (from $800) and bridesmaid dresses (from $160), plus beauty services (day-of hair and makeup for the bride is $400). Featured designers include Maggie Sottero and Allure Bridals. (good value)
Lovely
313 W. 4th St., nr. 12th St.; 212-924-2050; lovelybride.comThe bridal gowns in this quaint townhouse range from simple silhouettes by up-and-comer Elizabeth Dye to classic looks by Lea Ann Belter ($700 to $6,000). Hair accessories range from $50 to $350. Appoint- ments should be made through the website. (good value)
From the Summer 2013 New York Wedding Guide








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