Lingerie Store Directory
Agent Provocateur
133 Mercer St., nr. Prince St.; 212-965-0229; agentprovocateur.comThis pink-and-black boudoir is a must-see when picking out undergarments for the wedding day or honeymoon. Frilly corsets are the house specialty (from $370), but the store also carries tastefully racy panties with satin ties at the waist, as well as tons of matching sets.
Azaleas
223 E. 10th St., nr. First Ave.; 212-253-5484; azaleasnyc.comThis neighborhood store is a treasure trove of all things white and frilly—from thongs and lace thigh-highs to bustiers, which run up to size 38DD. It also offers sweet camisole sets that are perfect for the honeymoon (from $50).
Bra Smyth
905 Madison Ave., nr. 73rd St.; 2177 Broadway, at 77th St.; 212-772-9400; brasmyth.comThis UES shop and its West Side counterpart stock Elle Macpherson (bras from $48) and French labels like Chantelle (from $68). The friendly staff helps brides make sense of cumbersome corsets and is renowned for helping women find a perfect fit.
Bra*Tenders
630 Ninth Ave., nr. W. 45th St., Ste. 601; 212-957-7000; bratenders.comSessions with co-founder Lori Kaplan and her team of bra-fit specialists (they’re longtime providers of unmentionables for Broadway productions) at this company’s 2,500-square-foot showroom are by appointment only, ensuring a relaxed and serene environment. Signature bridal bustiers range from $59 to $159, with hosiery starting at $15.
Brooklyn Fox
132 N. 5th St., nr. Bedford Ave., Williamsburg; 718-599-1555; brooklynfox.comThe go-to for Brooklyn brides, this lingerie boutique carries a wide range of underthings, from affordable chemises by Hanky Panky ($85) to more extravagant numbers by Nocturne and Christine of Vancouver ($180–$195). The Fox also carries intimates from local brand Clo, as well as wedding-ready garters. The registry service is an added plus.
Deborah Marquit
158 W. 15th St., nr. Seventh Ave.; 212-478-3092; deborahmarquit.comMarquit’s made-to-order lingerie is a sure bet for bridal (imported lace garter belts are $115). The store’s on-trend fluorescent collection is a hit for honeymoons, with lace bras starting at $165. By appointment only.
Journelle
3 E. 17th St., nr. Fifth Ave.; 125 Mercer St., nr. Prince St.; 212-255-7800; journelle.comThis boutique doesn’t just sell high-end lingerie; it “curates” intimate apparel, with select pieces from lines like Elle Macpherson, Chantelle, and Simone Perele (garter belts from the latter start at $72).
Kiki de Montparnasse
79 Greene St., nr. Spring St.; 212-965-8150; kikidm.comWhether it’s lacy panties or toys, this luxury intimates company can outfit wedding nights, honeymoons, and beyond. The tuxedo panty ($175) is a best-seller.
Laina Jane
45 Christopher St., nr. Waverly Pl.; 416 Amsterdam Ave., nr. 80th St.; 212-807-8077; lainajane.comThese shops attract women seeking everything from basic bras to frilly panties and glamorous matching sets. A dotted tulle chemise by Hanky Panky is $74; semi-ironic bridal thongs ($25) are popular, too. (good value)
La Perla
803 Madison Ave., nr. 67th St. (various locations); 212-570-0050; laperla.comKnown for its sexy, lacy black underthings, this legendary Italian lingerie store also carries corsets that big-names like Vera Wang swear by. Its bridal collection includes a bustier with Chantilly lace detail ($332) and panties to match ($123).
La Petite Coquette
51 University Pl., nr. 10th St.; 212-473-2478; thelittleflirt.comThe girlie girl’s favorite lingerie shop offers a broad selection of honeymoon-friendly panties and bras, accommodating everything from?AA to J cups. Prices range from $40 to $700.
From the Winter 2011 New York Wedding Guide








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