Lingerie Store Directory
This British import’s aesthetic tends toward the racy. The Soho shop stocks sexy corsets (from $70), panties (from $90), and matching sets (from $350).azaleasnyc.com
This store is a treasure trove of all things white and frilly, from thongs ($15 and up) and lace thigh-highs (from $18) to bras (from $15), which run up to size 38DD. It also offers sweet lace-trim camisoles that are perfect for the honeymoon (from $35). (good value)
This online depot sells a wide array of bras (including DD+), panties, hosiery, and shapewear by brands like Hanky Panky and Chantelle; plus-size options also available. Its bridal boutique includes seductive designs like the racy “I Do” Babydoll with matching G-string by Seven ‘til Midnight ($30).905 Madison Ave., nr. 73rd St.; 2177 Broadway, at 77th St.; 212-772-9400; brasmyth.com
The friendly staff at these uptown boutiques are renowned for helping customers find perfectly fitted bras, from AA- to M-cup. They stock coveted French labels like Chantelle (from $68).bratenders.com
Co-founder Lori Kaplan and her team of bra-fitting specialists are longtime providers of unmentionables for Broadway productions. Signature bridal bustiers range from $89 to $159, with hosiery starting at $7. By appointment only.
Brazen Lingerie5000 Broadway, nr. 212th St., 212-567-5563; brazenlingerie.com
This small northern Manhattan boutique special-izes in difficult-to-find sizes and offers a variety of popular lingerie brands, as well as lesser-known labels. Seamless form-fitting shapewear by Rago (available in nude and ivory) starts at $28; a bridal corset by Q-T Intimates is $48. Bra fittings also available.
Brief Encounters239 Columbus Ave., at 71st St.; 212-496-5649
This cozy corner shop is fully stocked with European lingerie brands and sleepwear. Brides shopping for their honeymoon trousseau can choose from coy (bra-and-panty sets) to sexy (push-up bras and G-strings) to simply playful (colorful boyshorts) designs.brooklynfox.com
This lingerie boutique carries an array of underthings, including Hanky Panky, Christine of Vancouver, Lou Paris, Simone Perele, and Clo. The shop also stocks wedding-ready garters. The registry service is an added plus.shop.cosabella.com
Flirty and colorful finds rule at this Italian intimates purveyor. Frilly balconette bras start at $63; over-the-top, brightly colored hot pants are $36.50; lace bustiers start at $157. Private in-store bridal events can be scheduled.
Deborah Marquit158 W. 15th St., nr. Seventh Ave.; 212-478-3092; deborahmarquit.com
Marquit’s made-to-order lingerie is a sure bet for a bride’s trousseau. The store’s on-trend fluorescent collection is a hit for honeymoons, with lace bras starting at $165.
With an impressive selection of sizes and styles from more than 200 brands, including Elle Macpherson and Calvin Klein, this company’s bridal lingerie includes garters, garter belts, strapless bras, shapewear, and dainty bottoms.myintimacy.com
Founder Susan Nethero, known as “The Bra Whisperer,” has over fifteen years of experience playing matchmaker for women in search of the perfect bra. Her stores offer a large selection of European designer brands, including Lise Charmel and PrimaDonna, and an attentive and knowledgeable staff is on hand to fit all sizes. Walk-ins are welcome, but reservations 24 hours in advance are re-commended for fittings. From $120.journelle.com
This boutique doesn’t just sell high-end lingerie; it curates intimate apparel, with select pieces from lines like Elle Macpherson, Chantelle, and La Perla (garter belts from the latter start at $77). Bridesmaids planning a bridal shower or bachelorette party can book one of their three boutiques for a private event, where the bride can sip Champagne while she shops for sexy underpinnings.
From the Summer 2013 New York Wedding Guide
630 Ninth Avenue, Suite 601 New York, NY 10036 ; Tel: 212-957-7000 (By Appointment Only) ; www.bratenders.com
Got the dress? Need a bra? Foundations and shapewear from 28–44, cup sizes A–K. For 35 years, professional fit-specialists at Bra*Tenders continue to give women An Uplifting Experience for their special day, and every day.