Lingerie Store Directory
Azaleas
223 E. 10th St., nr. First Ave.; 212-253-5484; azaleasnyc.comThis store is a treasure trove of all things white and frilly, from thongs ($15 and up) and lace thigh-highs (from $18) to bustiers (from $42), which run up to size 38DD. It also offers sweet lace-trim camisoles that are perfect for the honeymoon (from $35). (good value)
Bra Smyth
905 Madison Ave., nr. 73rd St.; 2177 Broadway, at 77th St.; 212-772-9400; brasmyth.comThese boutiques stock Elle Macpherson’s label (bras from $48) and French ones like Chantelle (from $68). The friendly staff helps brides make sense of cumbersome corsets and is renowned for helping women find the perfect fit, from AA- to M-cup.
Bra*Tenders
630 Ninth Ave., nr. W. 45th St., Ste. 601; 212-957-7000; bratenders.comCo-founder Lori Kaplan and her team of bra-fit specialists are longtime providers of unmentionables for Broadway productions. Signature bridal bustiers range from $89 to $159, with hosiery starting at $7. By appointment only.
Brooklyn Fox
132 N. 5th St., nr. Bedford Ave., Williamsburg; 718-599-1555; brooklynfox.comThis lingerie boutique carries an array of underthings, from affordable camisoles by Hanky Panky ($76) to more extravagant silk and lace numbers by Janet Reger and Christine of Vancouver ($199). Fox also stocks intimates from local brand Clo, as well as wedding-ready garters. The registry service is an added plus.
Cosabella
220 Lafayette St., nr. Spring St.; 212-405-1190; cosabella.comFlirty and colorful finds abound at this Italian intimates purveyor. Frilly balconette bras start at $63, and over-the-top, brightly colored hot pants are $28. Lace bustiers are $172.
Deborah Marquit
158 W. 15th St., nr. Seventh Ave.; 212-478-3092; deborahmarquit.comMarquit’s made-to-order lingerie is a sure bet for a bride’s trousseau. The store’s on-trend fluorescent collection is a hit for honeymoons, with lace bras starting at $165. By appointment only.
Journelle
3 E. 17th St., nr. Fifth Ave.; 125 Mercer St., nr. Prince St.; 212-255-7800; journelle.comThis boutique doesn’t just sell high-end lingerie; it curates intimate apparel, with select pieces from lines like Elle Macpherson, Chantelle, and La Perla (garter belts from the latter start at $77).
From the Summer 2012 New York Wedding Guide








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