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Lingerie Store Directory

Azaleas

223 E. 10th St., nr. First Ave.; 212-253-5484; azaleasnyc.com

This store is a treasure trove of all things white and frilly, from thongs ($15 and up) and lace thigh-highs (from $18) to bustiers (from $42), which run up to size 38DD. It also offers sweet lace-trim camisoles that are perfect for the honeymoon (from $35). (good value)

Bra Smyth

905 Madison Ave., nr. 73rd St.; 2177 Broadway, at 77th St.; 212-772-9400; brasmyth.com

These boutiques stock Elle Macpherson’s label (bras from $48) and French ones like Chantelle (from $68). The friendly staff helps brides make sense of cumbersome corsets and is renowned for helping women find the perfect fit, from AA- to M-cup.

Bra*Tenders

630 Ninth Ave., nr. W. 45th St., Ste. 601; 212-957-7000; bratenders.com

Co-founder Lori Kaplan and her team of bra-fit specialists are longtime providers of unmentionables for Broadway productions. Signature bridal bustiers range from $89 to $159, with hosiery starting at $7. By appointment only.

Brooklyn Fox

132 N. 5th St., nr. Bedford Ave., Williamsburg; 718-599-1555; brooklynfox.com

This lingerie boutique carries an array of underthings, from affordable camisoles by Hanky Panky ($76) to more extravagant silk and lace numbers by Janet Reger and Christine of Vancouver ($199). Fox also stocks intimates from local brand Clo, as well as wedding-ready garters. The registry service is an added plus.

Cosabella

220 Lafayette St., nr. Spring St.; 212-405-1190; cosabella.com

Flirty and colorful finds abound at this Italian intimates purveyor. Frilly balconette bras start at $63, and over-the-top, brightly colored hot pants are $28. Lace bustiers are $172.

Deborah Marquit

158 W. 15th St., nr. Seventh Ave.; 212-478-3092; deborahmarquit.com

Marquit’s made-to-order lingerie is a sure bet for a bride’s trousseau. The store’s on-trend fluorescent collection is a hit for honeymoons, with lace bras starting at $165. By appointment only.

Journelle

3 E. 17th St., nr. Fifth Ave.; 125 Mercer St., nr. Prince St.; 212-255-7800; journelle.com

This boutique doesn’t just sell high-end lingerie; it curates intimate apparel, with select pieces from lines like Elle Macpherson, Chantelle, and La Perla (garter belts from the latter start at $77).

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