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Watches Store Directory

Aaron Faber Gallery

666 Fifth Ave., nr. 53rd St.; 212-586-8411; aaronfaber.com

These masters of the hard-to-find usually have a strong selection of styles from companies like Rolex, Patek and Omega in stock. One recent find: a two-tone mint-condition Rolex from the thirties ($7,350).

Around the Clock in Soho

54 Macdougal St., nr. Houston St.; 212-475-3820

Everyone will find something to love in this quirky neighborhood shop. A pre-owned IWC Chrono piece will run you as much as $2,500, but a British military watch will set you back a mere $395.

Asprey

723 Fifth Avenue, at 56th St.; 212-688-1811; asprey.com

At Asprey, they love all things 1890s. The No. 8 Collection takes the retro look and applies some modern technology; one of the models can be wound just once a week. For classicists, the No. 8 Rectangular Automatic ($8,900) is a lean watch that oozes class.

Bloomingdale's

1000 Third Ave., at 59th St.; 212-705-2000; bloomingdales.com

This bustling department store is pushing fancier brands than it used to-Coach and Burberry are edging out Guess and Fossil-so prices now top out at $2,100.

Bulgari

730 Fifth Ave., at 57th St.; 212-315-9000; bulgari.com

For eye-grabbing timepieces, look no further. With diamond and pearl detailing, Bulgari watches demand to be noticed. The understated Amphiteatro (from $5,800) makes an elegant wedding-day choice.

Cartier

653 Fifth Ave., at 52nd St.; 212-753-0111; cartier.com

In certain rarefied circles, a Cartier watch is as compulsory as an Hermès tie or an Armani suit. The classic leather-strapped men's tank starts at $1,850; the sporty Roadster style runs from $3,800.

Cellini

509 Madison Ave., nr. 53rd St., (various locations); 212-888-0505

Cellini is known for its world-class selection of handcrafted watches. For $4,400, you can get a Panerai Luminor Marina automatic; a rectangular steel Parmigiani Kalpa will set you back $17,000.

Central Watch Band Stand, Ltd.

Grand Central Terminal; 212-685-1689; centralwatch.com

This tiny shop (more of a stall, really), filled with vintage Rolex, Cartier, and Gruen watches ($275-$4,000), isn't easy to find-it's in a corridor of Grand Central, next to the entrance to Track 38-but you'll find that it's well worth the effort to get there.

David Yurman

729 Madison Ave., at 64th St.; 212-752-4255 ; davidyurman.com

Yurman may be best known for his fabulous women's watches, but his men's watches are just as eye-catching (from $1,800 to $15,000).

Fendi

755 Madison Ave., nr. 65th St.; 800-336-3469; fendi.com

Classic Italian elegance on your wrist. The Zucca chronograph comes rimmed in bold stainless steel (from $595), while the Grand Tonneau, with its rounded oblong dial in shiny black, blue, or gray ($695), lives up to its laudatory title.

Fortunoff

681 Fifth Ave., nr. 54th St., second fl.; 212-758-6660; fortunoff.com

This jewelry-and-silver emporium is a great place to browse for high-end European watches-Movado, Concord (the Saratoga starts at $1,890), TAG Heuer, and other top makers. The selection of timepieces is so massive, it takes up an entire floor of the shop.

Fossil

530 Fifth Ave., at 44th St. (various locations); 212-997-3978; fossil.com

Fossil has been selling traditional, reasonably priced American watches ($39-$295) for more than twenty years. All are water-resistant to depths you'll probably never experience and come with an eleven-year warranty just in case you do.

Kenjo

40 W. 57th St., nr. Fifth Ave., (various locations); 212-333-7220

These stores carry high-end, design-forward watches, like models from the Dubey & Schaldenbrand line with tonneau faces and oversize numerals ($3,000 and up). Other big sellers include Omega and IWC.

Lord & Taylor

424 Fifth Ave., at 39th St.; first fl.; 212-391-3344; lordandtaylor.com

Among the mirrored columns at this dependable department store, you'll find dozens of men's watches from affordable lines like Fossil, Kenneth Cole, and DKNY ($65-$195).

Louis Vuitton

1 E. 57th St., at Fifth Ave., 116 Greene St., nr. Prince St.; 866-884-8866; vuitton.com

Vuitton's Tambour watch collection hews to the classic LV palette: sand-colored dials, yellow second hands, and tan leather straps ($2,000 and up). The Tourbillon justifies its enormous price tag ($200,000) by using the Earth's gravity to keep ultraprecise time.

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