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Watches Store Directory

Aaron Faber Gallery

666 Fifth Ave., nr. 53rd St.; 212-586-8411;

These masters of the hard-to-find usually have a strong selection of styles from companies like Rolex, Patek and Omega in stock. One recent find: a two-tone mint-condition Rolex from the thirties ($7,350).

Around the Clock in Soho

54 Macdougal St., nr. Houston St.; 212-475-3820

Everyone will find something to love in this quirky neighborhood shop. A pre-owned IWC Chrono piece will run you as much as $2,500, but a British military watch will set you back a mere $395.


723 Fifth Avenue, at 56th St.; 212-688-1811;

At Asprey, they love all things 1890s. The No. 8 Collection takes the retro look and applies some modern technology; one of the models can be wound just once a week. For classicists, the No. 8 Rectangular Automatic ($8,900) is a lean watch that oozes class.


1000 Third Ave., at 59th St.; 212-705-2000;

This bustling department store is pushing fancier brands than it used to-Coach and Burberry are edging out Guess and Fossil-so prices now top out at $2,100.


730 Fifth Ave., at 57th St.; 212-315-9000;

For eye-grabbing timepieces, look no further. With diamond and pearl detailing, Bulgari watches demand to be noticed. The understated Amphiteatro (from $5,800) makes an elegant wedding-day choice.


653 Fifth Ave., at 52nd St.; 212-753-0111;

In certain rarefied circles, a Cartier watch is as compulsory as an Hermès tie or an Armani suit. The classic leather-strapped men's tank starts at $1,850; the sporty Roadster style runs from $3,800.


509 Madison Ave., nr. 53rd St., (various locations); 212-888-0505

Cellini is known for its world-class selection of handcrafted watches. For $4,400, you can get a Panerai Luminor Marina automatic; a rectangular steel Parmigiani Kalpa will set you back $17,000.

Central Watch Band Stand, Ltd.

Grand Central Terminal; 212-685-1689;

This tiny shop (more of a stall, really), filled with vintage Rolex, Cartier, and Gruen watches ($275-$4,000), isn't easy to find-it's in a corridor of Grand Central, next to the entrance to Track 38-but you'll find that it's well worth the effort to get there.

David Yurman

729 Madison Ave., at 64th St.; 212-752-4255 ;

Yurman may be best known for his fabulous women's watches, but his men's watches are just as eye-catching (from $1,800 to $15,000).


755 Madison Ave., nr. 65th St.; 800-336-3469;

Classic Italian elegance on your wrist. The Zucca chronograph comes rimmed in bold stainless steel (from $595), while the Grand Tonneau, with its rounded oblong dial in shiny black, blue, or gray ($695), lives up to its laudatory title.


681 Fifth Ave., nr. 54th St., second fl.; 212-758-6660;

This jewelry-and-silver emporium is a great place to browse for high-end European watches-Movado, Concord (the Saratoga starts at $1,890), TAG Heuer, and other top makers. The selection of timepieces is so massive, it takes up an entire floor of the shop.


530 Fifth Ave., at 44th St. (various locations); 212-997-3978;

Fossil has been selling traditional, reasonably priced American watches ($39-$295) for more than twenty years. All are water-resistant to depths you'll probably never experience and come with an eleven-year warranty just in case you do.


40 W. 57th St., nr. Fifth Ave., (various locations); 212-333-7220

These stores carry high-end, design-forward watches, like models from the Dubey & Schaldenbrand line with tonneau faces and oversize numerals ($3,000 and up). Other big sellers include Omega and IWC.

Lord & Taylor

424 Fifth Ave., at 39th St.; first fl.; 212-391-3344;

Among the mirrored columns at this dependable department store, you'll find dozens of men's watches from affordable lines like Fossil, Kenneth Cole, and DKNY ($65-$195).

Louis Vuitton

1 E. 57th St., at Fifth Ave., 116 Greene St., nr. Prince St.; 866-884-8866;

Vuitton's Tambour watch collection hews to the classic LV palette: sand-colored dials, yellow second hands, and tan leather straps ($2,000 and up). The Tourbillon justifies its enormous price tag ($200,000) by using the Earth's gravity to keep ultraprecise time.