Beware the Undulating Curve of Shifting Expectations!

If you’re reading this, then last week’s long-prophesied apocalypse never materialized, and we’ll all live long enough to see another hype cycle. Luckily, a few entertainment-makers planned ahead: New seasons of Girls and Justified should help us through a cold winter in which producers of anticipatable movies are hiding away in their bunkers until spring.

Beware the Undulating Curve of Shifting Expectations!