15 E. 4th St., nr. Lafayette St. 212-477-8150
When Other Music set up shop opposite Tower Records eleven years ago, no one thought the indie record store stood a chance. But while the giant chain shut its doors in 2006, OM has persevered. The space has always drawn serious music fans in search of underground sounds in every genre, from classical to psychedelia. Those looking for CD, LP, or DVD recommendations can turn for help to any of the musicians, writers, and D.J.’s on staff. Still, co-owner Josh Madell isn’t oblivious to the changing times. Last year, he launched a digital-download site (digital.othermusic.com) and kicked off an in-store concert series with breaking artists like Vampire Weekend and St. Vincent.