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Best Downtown Boutique

  • Pas de Deux

    328 E. 11th St., nr. Second Ave.; 212-475-0075

    It may only be 500 square feet, but this diminutive East Village shop is packed with the cool labels of right now: Alexander Wang, Shipley & Halmos, Boy by Band of Outsiders, Rag & Bone, Phillip Lim, Vena Cava. Its owners, Eddy Chai (brother of designer Richard) and Paul Birardi, were co-founders of the relaxed, cool menswear line Odin, so when they turned this tattoo parlor into a boutique a year and a half ago, they knew the landscape, and the customer. Additional adornments, like Loeffler Randall heels and Philip Crangi jewelry, are artfully arranged among the clothes.

From the 2010 Best of New York issue of New York Magazine