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Best Comfortable Lingerie

  • Negative Underwear

    54 Greene St., at Broome St.; 631-316-8641; by appointment only

    When downtown gals Lauren Schwab and Marissa Vosper realized there weren’t great options for everyday ­lingerie—as comfortable and cool-looking as their Alexander Wang tees—they spent a year trying on undergarments in fitting rooms across the city and surveying thousands of women. The result is four simple styles produced with premium-­quality cotton and nylon elastane sourced from Belgium and the U.S. The sizes cover the typical 32A-to-36D range ($70 to $85), with non-wire bras, high-waisted briefs, and a seamless line on the horizon.

From the 2015 Best of New York issue of New York Magazine