A new species of Internet fashion celeb, the subset of wildlife known as the “Style Blogger” has produced dress-them-up micro stars such as Rumi (Fashion Toast) and Jane Aldrige (Sea of Shoes), as well as street-style photo hunters like Garance Doré, Scott Schuman (the Sartorialist), and Yvan Rodic (Facehunter). Magazines, designers, advertising firms, and even the Gap have been quick to pick them up as sources for editorial content or inspiration, but one retailer, Canadian department store Holt Renfrew, is taking things to the next level: The store plans to unveil windows in which they’ve made mannequins of Internet stars such as Aldridge, Schuman, Tommy Ton (of the delicious shoe-safari blog Jak & Jil), and the ever-popular Bryanboy. But Holt Renfrew is fashioning their likenesses “with no direct input from the bloggers themselves.” Hmmm. Using photography and inspiration from these bloggers is a natural fit for any window (WWD notes that Schuman is already a vet of several campaigns), but this may cross the line into Madame Tussauds’s territory. Whatever the case, you’ll have to excuse us for seeing a possible Gladwellian tipping point here. Bryanboy rendered in plastic just seems somehow epochal in the Style Blogger Age.
Blogger Windows [WWD]
