Remember how, back during the height of LeBronmaina, the Nets erected a billboard near Madison Square Garden with the heading “The Blueprint for Success?” It appears the time has come for the Knicks to fight back with some targeted marketing of their own. Earlier this month, the Knicks erected a Brooklyn-specific billboard just blocks from Atlantic Yards, the future site of the Nets’ new arena. (You can read about the billboard here; just don’t spend too much time reflecting on this quote, from a concerned hoops fan from Bed-Stuy: “Putting a billboard up like that so close to the Barclays Center, it’s like putting a mosque near Ground Zero. I’m up in arms about this.”) Then over the weekend, MSG — which, like the Knicks, is owned by the Dolans — aired a commercial for tomorrow’s Knicks-Nets game in which the narrator explains, “Hey Nets, you can walk like us, you can talk like us, but you ain’t never gonna be like us.” Your move, Prokhorov.
Knicks to Brooklyn: We are your team [Brooklyn Paper]
Nets-Knicks Rivalry…It’s On (the Air) [Nets Daily]