We’ve been as excited about Charmin’s free-public-toilet-in–Times Square publicity stunt as the next rag. (Okay, fine, more so.) So of course we went to pay a reportorial visit. And what we didn’t expect was to find the place a completely tripped-out, Clockwork Orange–y disco candyland filled with twirling mirror balls, blue neon, deranged reggae-calypso reworkings of the brand’s jingles, white pleather, and spasmodically dancing employees.
It’s as if Charmin, while doing its New York research, discovered people were going to be doing coke in the stalls anyway, and just, um, rolled with it.