Like many teenage endeavors, flip is likely to have a hierarchy. The site will have online clubs — including an animal-rights club and a writing club — and some will accept a limited number of members. Users can comment on other girls’ flip books. “The super-alpha girls who want to talk about Miu Miu [designer shoes] can do that,” says Jamie Pallot, the editorial director of CondeNet. “And the nerdy ones can talk about,” he pauses, looking to his colleagues for assistance. “What do the nerdy ones talk about?”
Hard to say, Jamie. When you shove them in those lockers, you can really only hear the screams.
To Lure Teens to Its Latest Web Site, Conde Nast Turns to the ‘Flip Squad’ [WSJ]
Flip.com [Official site]