Last night’s Super Bowl commercials were, as expected,
Coca-Cola itself was then roundly chided for its crass, Black History Month–inspired attempt to associate itself with various courageous figures from the civil-rights movement, which was not only crass but redundantly crass, as Alcatel (using some digitally altered “I Have a Dream” footage) has done the offensive-appropriation-of-patriotism thing more offensively already.
This was the problem last night: As a culture, we all seem to agree that the Golden Age of Super Bowl Commercials is over and the nadir was established in 2004 with Bud Light’s “rocket made of horse farts” spot. Now, the ads just seem like a lot of the same; the detritus we’re stuck with while waiting for the paradigm shift to Google-targeted user-generated ads that we’ll all beam directly from our iPhones into the LeVar Burton visors we wear over our eyes. And perhaps in that medium, New York comedians Michael Ian Black and Jim Gaffigan will make good on their deadpan chemistry by writing an ad with actual jokes, and for a product more deserving than a soda that sounds like it’s the Key Food version of Mountain Dew. —Ben Mathis-Lilley
Faygo Moon Mist: With Real Kick! [Google Video]