media deathwatch

Philadelphia Daily News to Become Part of Inquirer?

The final consolidation of Philly’s two dailies seeming imminent, and cuts and/or buyout offers at Rodale and the Boston Herald marked today’s worst news, when other media companies are trying nearly anything not to fire staff.

— According to Twitter, that most reliable source, the Philadelphia Daily News is scheduled to become either an “edition,” supplement, or otherwise co-branded entity with the Inquirer. [Jason Nark via Philebrity]

• Upscale food magazines like Condé Nast titles Gourmet and Bon Appétit are fighting the economy by writing about cheap — collective shudder — home eating. Tips include how to reuse leftovers and throw a snazzy, low-budget pizza party. Something tells us this was written by a ramen-eating college intern. [NYT]

• Scraping content (posting large pieces of the original work on a separate blog) may come with a price as newspapers are getting hot and bothered that other sites are making money off of their reporting. HuffPo is a major proponent of scraping and Arianna Huffington sees linking to external content as, of course, online promotion: “Everybody wants to be linked to,” she said in that accent of hers. [NYT]

• Hachette Filipacchi are restructuring their women’s titles under three “chief brand officers” to develop new revenue streams, set brand direction across platforms, and integrate print and digital advertising sales. We wonder if football-player-intern-extraordinaire Stewart Bradley will finally get a break. [FishbowlNY/Mediabistro]

• The Boston Herald offered buyouts to 400 employees, looking to reduce staff by 20. [Boston Herald]

• Maryland’s Frederick News-Post is cutting its Monday editions. [News-Post]

• Rodale has cut twenty sales employees. [Gawker]

Philadelphia Daily News to Become Part of Inquirer?