non-trends

Our Long National ‘Frugal Fatigue’ Nightmare is Almost Over

In one of those classic Sunday Styles pieces that seems to have been written solely to provoke outrage and/or ridicule, today we learn that this spring, coinciding with bonus season, the very rich are finally going to resume their conspicuous consumption and status-purchasing. Whew! There’s even a name for the suffering and anguish these folks have silently endured for the past year or two: “frugal fatigue.” The article lists off extremely anecdotal examples of this “phenomenon,” such as one man who bought one $5000 pair of earrings one day recently, and another man who saw a woman on an elevator wearing a $10k coat. Green shoots!

Apparently, the frugal fatigue “movement” is practically Buddhist, what with all the turning inward:

Is that what buying a Bentley instead of Rolls Royce is about, now! And here we always thought it was a compensation thing. And also this:

Ooohh, we absolutely positively cannot wait to see who buys the first big necklace. First Big Necklace-Watch begins today!

Ready to Spend, but Not to Boast [NYT]

Our Long National ‘Frugal Fatigue’ Nightmare is Almost Over