Organizations ranging from KFC to NPR to AARP have recently decided to make the common abbreviations for their companies into their formal names. And now the YMCA has joined the club, shortening its official name to “The Y.” The organization’s senior vice-president and CMO explained that “when you call yourself what everyone else calls you,” it’s a way “of being warmer, more genuine, more welcoming.” Hmmm, there are a few companies we can think of who might not want to follow that advice. [NYT]
