This morning, Newt Gingrich released a new campaign ad that, as sharp-eared listeners noticed, was set to the soundtrack from Rudy. (Perhaps on heavy rotation along with The Hangover and Bridesmaids in the Gingrich home?) But the ad won’t be associated with that particular underdog tale for long: The Gingrich campaign didn’t actually license the use of the music, which, a spokesman told Politico’s Ben Smith, is a “placeholder” that will be replaced by something more generic for the ad’s television airing. That, too, reinforces the underdog aura, we suppose — and the campaign plans to make a habit of this licensing fee–driven bait-and-switch.
Sources
PoliticoThis morning, Newt Gingrich released a new campaign ad that, as sharp-eared listeners noticed, was set to the soundtrack from Rudy. (Perhaps on heavy rotation along with The Hangover and Bridesmaids in the Gingrich home?) But the ad won’t be associated with that particular underdog tale for long: The Gingrich campaign didn’t actually license the use of the music, which, a spokesman told Politico’s Ben Smith, is a “placeholder” that will be replaced by something more generic for the ad’s television airing. That, too, reinforces the underdog aura, we suppose — and the campaign plans to make a habit of this licensing fee–driven bait-and-switch.
