ink-stained wretches

Time Magazine’s Latino Cover Features Misplaced Minority Man

Time magazine’s cover story this week is called “Yo Decido. Why Latinos will pick the next President,” and it is illustrated with twenty portraits of Latino-looking people. We say “Latino-looking” because, as the OC Weekly points out, at least one person pictured is half Chinese and half white. “They never told me what it was for or [asked] if I was Latino,” said Michael Schennum, the man pictured behind the M.

Over the course of three days Time photographed 151 people for the current cover,” a spokesperson told Intel. “We took steps to ensure that everyone self-identified as Latino, that they are registered voters, and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize.”

About shooting the pictures in Arizona, Time’s contract photographer Marco Grob explained, “The terms ‘Latino’ and ‘Latina’ have a vast identity of their own, so for the duration of this project we strove to break some of those stereotypes.” While thought-provoking, that doesn’t really explain shoe-horning in any random nonwhite person, but it was almost certainly an innocent mistake. It’s just an unfortunate one to make tied to an article about the importance of demographics. 

Time Magazine’s Latinos Were Not Vetted