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The maker of pink slime, Beef Products Inc., is engaged in a public relations battle to get the public and USDA scientists to stop calling pink slime pink slime. “‘Pink slime’ doesn’t exist,” Jeff Carlson of BPI said. “‘Pink slime’ never existed in any way, shape or form. Our product is 100 percent beef in every regard, from quality to nutrition.” BPI recently halted operations at three of its four plants nationwide amid the outcry, with the exception of the Sioux City plant, and will commence a “consumer education program” to restore confidence in the product it calls “lean finely textured beef.” Unfortunately, “pink slime” is just really catchy.
