early and often

DCCC to Unleash $32 Million Worth of Ads Against 26 GOP Incumbents

WASHINGTON - MARCH 17: Rep. Steve Israel (D-NY) (L) and Congressional Joint Economic Committee Chair Carolyn Maloney (D-NY) announce legislation that would use the tax code to punish executives who receive large bonuses after being bailed out by the federal government during a news conference at the U.S. Capitol March 17, 2009 in Washington, DC. Titled the Bailout Bonus Tax Bracket Act of 2009, the legislation would tax 100-percent bonuses over $100,000 disbursed to employees of companies receiving Trouble Asset Relief Program (TARP) funds. (Photo by Chip Somodevilla/Getty Images) *** Local Caption *** Carolyn Maloney;Steve Israel
Rep. Steve Israel (D-NY), Chairman of the DCCC. Photo: Chip Somodevilla/2009 Getty Images

The Democratic Congressional Campaign Committee will reportedly pump more than $32 million worth of ads into fourteen states this fall, with the goal of winning back the House. The ad bomb will hit TV airwaves after Labor Day, mainly in presidential battleground states including Florida, Pennsylvania, and Colorado. Specifically, the DCCC is targeting the districts of 26 Republican incumbents, seven Democratic incumbents, and three open seats, in hopes of netting a necessary 25 total seats to regain control.

The DCCC IE’s early, aggressive and strategic media reservation puts House Republicans on notice — Democrats are on offense and positioned to win,”  Jennifer Crider, the DCCC’s deputy executive director, told Politico.

Politico reports:

A strategist familiar with the buy said that with presidential candidates, outside interest groups and well-funded super PACs poised to unleash an unprecedented flood of ads, the committee wanted to lock in TV advertising early, before inventory is bought out and rates become more expensive. Operatives from both parties say they expect ad prices to skyrocket by summer.

The complete chart shows the entire cash distribution for the television ads. The DCCC has allocated nearly $2.5 million toward congressional districts 3 and 6 in the Denver market, and more than $3.5 million toward four districts in the Philadelphia market. New Jersey’s revamped third congressional district will receive part of that allotment. There, Democrat Shelley Adler has vowed to defeat incumbent Jon Runyan, a former offensive tackle for the Philadelphia Eagles.

House Republicans will at some point meet ad money with ad money. ‘Tis the season.

Earlier: The Coming Tsunami of Slime [NYM]

DCCC to Unleash $32 Million Worth of Ads on GOP