the way we spell now

Spell-Checking the Start-ups of Silicon Valley

The hundreds of start-ups attending this year’s TechCrunch Disrupt SF in the hopes of becoming the next Silicon Valley darlings are skilled at many things — flashy demos, enticing food giveaways, pitches filled with impenetrable jargon.

But with all that programming code monopolizing their brain space, their spelling has suffered. What began as a trend that included oddly spelled companies like Flickr and Tumblr has metamorphosed into a full-fledged epidemic.

In the spirit of helpfulness, we decided to give this year’s crop of lexically challenged tech founders a hand.

Spell-Checking Silicon Valley