Jenna Bush Hager to Spice Up Southern Living

Jenna Bush Hager, the Today show correspondent who also happens to be former President George W. Bush’s daughter, has a new job. As a new editor at large for Southern Living, she’s tasked with making the magazine more attractive to younger readers by contributing a monthly column, writing for the Daily South blog, and sharing content from her own blog, the Novo Project. At 31 years old as of Sunday, Hager is considerably younger than the average Southern Living reader, who is 51, according to the New York Times’ Media Decoder. She’ll be something of a carpet bagger, though, contributing from north of the Mason Dixon line: “I’m kind of like a homesick Texan living in New York,” she told the Times. Frankly, Southern Living doesn’t give a damn as long as she brings in the youth.