how tweet it is

Phil Jackson Is Playing Twitter Chess; Everyone Else Is Playing Twitter Checkers

Legendary NBA coach Phil Jackson delighted and confused us all yesterday when he made his first tweet ever, a garbled attempt at “11 championship rings,” which received 23,000 retweets and counting. Was he drunk? Was he on peyote? Nobody was quite sure, but all the attention helped Jackson, who happens to have a new book coming out soon, amass over 141,000 followers in just one day. Then this happened:

For the record, this doesn’t mean that Jackson wasn’t also on peyote.

Phil Jackson’s Gibberish Tweet Explained