the twinkie defense

Twinkies Due Back in Stores July 15, So Gouge While You Can

A photo of a twin pack of Hostess Twinkies taken January 11, 2012, made by Interstate Brands is viewed in Washington,DC. Hostess Brands, the baker of Twinkie cakes and other iconic American foods, filed for bankruptcy protection Wednesday after failing to win concessions on union contracts. Founded in 1930, Hostess owns brands that were emblematic of American food for generations. Its popular Twinkie, a snack cake with a creamy filling, was launched that year. The company claims its Wonder bread, a vitamin-enriched sliced bread, was the first 100 percent natural bread available across the United States. AFP Photo/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)

Hostess itself might have closed, but just as predicted, its brands will live on. And the most famous of those, Twinkies, is due back on store shelves on July 15. That means there won’t be any impending shortage, and people still trying to sell boxes on eBay for $18.55 or on Craigslist for $1,000 won’t have a market anymore. It also means that those who were smart enough to stock up and ration before Hostess went under will never have had to go without the snack cakes, since Metropoulos & Co. and Pabst Blue Ribbon maker Apollo Global Management said all along that they would get the things back on the shelves by summer.

Twinkies Due Back in Stores July 15