the future

Google Acknowledges That ‘Glassholes’ Are a Thing

Photo: @LukeRussert

“Don’t be creepy” is the new “Don’t be evil.” Google’s face computer, Glass, is still only available to a small pilot program of “Explorers” willing to pay $1,500 for the early-adopter privilege, and already they’re getting a bum rep as pompous, inconsiderate tools. (The preferred portmanteau, “Glasshole,” turns up 357,000 results on … Google.) And lest the negative stereotype eclipse the flashy product’s full launch, Google has gone on the offensive this week with a list of “Do’s and Don’ts” that culminates in please, don’t be a Glasshole.


Be creepy or rude (aka, a “Glasshole”). Respect others and if they have questions about Glass don’t get snappy. Be polite and explain what Glass does and remember, a quick demo can go a long way. In places where cell phone cameras aren’t allowed, the same rules will apply to Glass. If you’re asked to turn your phone off, turn Glass off as well. Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers.

Other tips include “Ask for permission” — “Standing alone in the corner of a room staring at people while recording them through Glass is not going to win you any friends” — and “Don’t Glass-out,” or get too into your Her-style device. “If you find yourself staring off into the prism for long periods of time you’re probably looking pretty weird to the people around you,” Google admits. “So don’t read War and Peace on Glass.” Or, if these things are potentially an issue for you, maybe just don’t buy Glass at all?

Google Recommends Not Being a ‘Glasshole’