Why Can’t NBC Stop Spoiling Olympics Results?

SOCHI, RUSSIA - FEBRUARY 11: Shaun White of the United States reacts after competing in the Snowboard Men's Halfpipe Finals on day four of the Sochi 2014 Winter Olympics at Rosa Khutor Extreme Park on February 11, 2014 in Sochi, Russia. (Photo by Cameron Spencer/Getty Images)
Photo: Cameron Spencer/Getty Images

While watching a recorded hour of men’s luge racing on Monday night (and mimicking the racers’ posture on the couch), it was somewhat amazing that after at least ten or more nearly identical runs, I did not find the competition insufferably boring. This was almost entirely because of a tension that miraculously still existed in my own viewing experience: I didn’t know who would win. It’s a detail that makes all the difference (despite what NBC has said) when you’re watching a series of individuals all trying to perfect the same task at speeds that hardly allow for the naked eye to process the differences between them. The lack of spoilers kept me watching, but I couldn’t thank NBC for their absence.

While annoying, it’s become kind of expected that the network will refuse to air events live. At least it shows them on its Olympics website, which is also where I routinely go to find the schedule. And that same website is one of the worst culprits around for result spoiling. The latest example came just today, when (spoiler alert!) Shaun White failed to win a third straight gold in the snowboarding halfpipe:

That was the image that greeted people navigating to the main site Tuesday afternoon, whether they were going there to learn results, watch women’s ski jumping, or check the broadcast schedule. It not only reveals the medal winner, but also the one piece of information many Americans were holding out for: Did White do it? Now we know, whether we wanted to or not. It would be nice to be able to use the site for all those functions mentioned above, without having to worry that simply loading it might reveal key results. It happened on Monday, too:

The question of spoilers in the Olympics really comes down to the issue of whether sports are news or entertainment. Generally, they’re regarded as news, and this is especially true in the Olympics, which are held on a global scale. The New York Times currently features White prominently on its homepage.* So does CNN. And Daily Intelligencer, for that matter. But I expect them to carry the latest news, so I know to avoid those spots.

NBC, with its delayed and truncated televised coverage, treats the Olympics as something more akin to reality television. And since it’s the main resource for coverage, a bit of delicacy would go a long way. Maybe put results behind a link on the homepage? Or load a welcome screen that invites people to a separate scheduling site without results on it? NBC got blasted during the Summer Games for revealing a swimming gold medalist in a preview for the Today show. If only people were as worked up about the spoilers on its website this time around, maybe I could check the schedule while at work during the day without having to worry about tainting my evening’s viewing.

*An earlier version of this story noted that The Times had sent a push notification with the news, but a Times editor wrote to point out that those notifications only went to people who had previously signed up to receive results.

Why Can’t NBC Stop Spoiling Olympics Results?