Babies are the biggest thing on Instagram that isn’t food, pets, or selfies, so it’s only fitting that the generation that will document its children’s entire lives on the photo-sharing site is now naming those children after photo filters. If you had a kid in 2015, you can expect them to go to kindergarten with a Ludwig, an Amaro, or a Valencia.
BabyCenter’s worldwide survey of 340,000 parents found that the most popular names for newborns this year were Sophia and Jackson, but it also noted an uptick in Insta-names.
“One newer filter, Ludwig, jumped 42 percent on our boys’ name list. Other popular filter names for boys include Amaro (up 26 percent), Reyes (up 10 percent), Hudson (up 4 percent), and Kelvin (up 3 percent),” the website reported.
Lux, the name of the photo-enhancement button Instagram introduced back in 2012, also jumped 75 percent for boys and a small percentage for girls.
But other Instagram filters weren’t as popular with new parents: Sierra, Walden, and Lark were all down, BabyCenter reported. Fortunately (unfortunately?), there was no report of a baby named X-Pro II, but it’s probably only a matter of time.
BabyCenter didn’t provide a complete chart of the software children of our future-present, so I went through the data and compiled this list of Instagram-filter baby names, ranked by popularity. (All data via BabyCenter, number of babies per 1 million.) The Insta-names might be trending, but they haven’t reached epidemic proportions — yet.
Brooklyn
2015: No. 38 (3,157 babies)
2014: No. 33 (3,127 babies)
Hudson
2015: No. 59 (3,150 babies)
2014: No. 63 (2,996 babies)
Willow
2015: No. 117 (1,361 babies)
2014: No. 123 (1,347 babies)
Helena
2015: No. 220 (756 babies)
2014: No. 266 (635 babies)
Sierra
2015: No. 363 (467 babies)
2014: No. 354 (476 babies)
Aden
2015: No. 486 (304 babies)
2014: No. 354 (448 babies)
Kelvin
2015: No. 1,049 (100 babies)
2014: No. 1,002 (107 babies)
Juno
2015: No. 1,376 (93 babies)
2014: No. 2,271 (43 babies)
Valencia
2015: No. 1,700 (69 babies)
2014: No. 2,066 (50 babies)
Vesper
2015: No. 2,170 (49 babies)
2014: No. 1,831 (60 babies)
Ludwig
2015: No. 2,542 (28 babies)
2014: No. 3,313 (19 babies)
Reyes
2015: No. 2,542 (28 babies)
2014: No. 2,720 (26 babies)
Lark
2015: No. 285 (33 babies)
2014: No. 3,626 (23 babies)
Moon
2015: No. 3,167 (28 babies)
2014: No. 3,260 (26 babies)
Maven
2015: No. 3,570 (24 babies)
2014: No. 6,672 (10 babies)
Perpetua
2015: No. 5,818 (12 babies)
2013: No. 8,035 (8 babies)
Amaro
2015: No. 6,118 (8 babies)
2014: No. 7,205 (6 babies)
Nashville
2015: No. 6,118 (8 babies)
2012: No. 1,0137 (4 babies)
Walden
2015: No. 6,118 (8 babies)
2014: No. 3,734 (16 babies)
Ashby
2015: No. 9,626 (4 babies)
2014: No. 5,390 (10 babies)
Stinson
2015: No. 9,626 (4 babies)
2011: No. 13,543 (3 babies)
Rise
0 in 2015
2013: No. 14,590 (2 babies)
2011: No. 13543 (3 babies)
Brannan
0 in 2015
2013: No. 14,590 (2 babies)
2012: No. 16,043 (2 babies)
Slumber: 0
Normal: 0
Clarendon: 0
Crema: 0
Mayfair: 0
X-Pro II: 0
Lo-Fi: 0
Inkwell: 0
Hefe: 0
Earlybird: 0
Sutro: 0
Toaster: 0
1977: 0
Ginza: 0
Skyline: 0
Dogpatch: 0
Charmes: 0
In some cases — like Brooklyn’s — it’s impossible to measure for the effect of Instagram because the name belonged to an established person or place before it became a filter. In other cases, it’s painfully easy — so, good luck to the baby born in 2016 who will be named Charmes. You’re going to need it.
