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Carly Rae Jepsen’s ‘Run Away With Me’ Has Found Its Highest Purpose As a Vine Meme

Here at Following, we do our best to inform you about the latest online trends as quickly as we can. When we know about it, you’ll know about it — except that sometimes this isn’t true. Sometimes, memes are better when not every single person on earth is aware of them. That may sound quote-unquote hipster, and, well, it is. But that’s how it goes. Sometimes fame ruins things and sometimes it doesn’t and I’d be lying if I said I didn’t factor that variable into how I choose what blog posts to write.

All of this is to say that for the last couple of weeks, I have known about a meme, and yet, I kept it to myself. I apologize.

Please enjoy… #RunAwayWithMeme.

Yes, after years of waiting, Carly Rae Jepsen has a second meme to call her very own (the first being the 2012 earworm “Call Me Maybe”). There are many different aspects to the #RunAwayWithMeme, but the two main ones involve the song’s unimpeachable saxophone opening, and the drop when it reaches the chorus.

The whole thing works a bit like Rickrolling — it plays on your expectations. Is someone going to play any sort of brass or wind instrument, or are they going to make a loud, sustained noise? Maybe replace the audio with the sax solo “Run Away With Me.” Just a suggestion.

Here is Rihanna caught off guard.

Lying just below the service of all this great meme-ing is a meta reflection on Jepsen’s career trajectory. Emotion, the album the song is from, was critically acclaimed but a commercial flop when it was released last August. Some have dismissed her as a one-hit wonder, but true fans will still find any opportunity to sing Emotion’s praises.

Really, #RunAwayWithMeme is about three things:

1. The saxophone solo is corny as hell, but it rips.

2. Not enough people listened to Carly Rae Jepsen’s latest album.

3. This song is just a banger, pure and simple.

Carly Rae Jepsen’s Greatest Hit: This Vine Meme