The last time I ate Taco Bell was after a night of drinking with some pals at the local bar in my hometown on Thanksgiving Eve. My friend’s mom picked us up, and on the ride home we politely asked, or rather tipsily begged, her to bring us to Taco Bell. She did. It was great. Today’s announcement of a new partnership between Lyft and Taco Bell is basically that, except the driver likely won’t be your friend’s mom, and she probably won’t pay for your food to get you to stop chanting “Chalupa” from the backseat. (Maybe she will. You should tip extra in that case.)
Lyft’s new “Taco Mode” will initially only be available within the app to users in select areas. “Taco Mode will be available — first as a limited release — in Orange County, California, July 27–30, and August 3–6, 2017, between the hours of 9 PM and 2 AM,” Lyft explained on its blog. The feature will be available everywhere in the U.S. by 2018. Riders who use Taco Mode will receive a free Doritos Locos Taco, Lyft also said. It did not note if riders will be charged any sort of cleaning fee when they inevitably make a huge mess of that taco in the backseat.