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Richard Branson Does Hurricane Irma the Only Way He Knows How: Like a Dingus

Photo: Matt Jelonek/WireImage

If you have more money than any one person could ever spend, some issues with proving your machismo, and a wine cellar in the path of a hurricane that will cause untold damage and loss of life, you do what Richard Branson does: branding.

The rest of Twitter is less than impressed. (Also, dude, just evacuate like a normal person. A post-hurricane landscape isn’t a tropical paradise.)

Perhaps Branson is just hoping that post-Irma, he’ll be able to do some sweet windsurfing?

Richard Branson Does Irma Prep the Only Way He Knows: Dumbly