Ahead of the Super Bowl, Amazon has debuted its ad for the Amazon Echo, which wonders, “What if Alexa was a celebrity?” Featured among the roster of celebrity fill-ins are Gordon Ramsay giving cooking tips (in a very considerate and understanding tone), Anthony Hopkins, Rebel Wilson, and, of course, Cardi B.
Kicking off the spot is Jeff Bezos, the CEO of Amazon, trying his hand at acting (this time without alien makeup). He’s really going for it with … whatever is happening with his eyes. He’s doing whatever the opposite of smizing is. Anyway, cute ad.
There is, however, the distinct possibility that the less-tech-savvy among us might now believe that Alexa is a real person they are talking to and not a complex blob of software programs. Oh well! Have fun trying to chat with Anthony Hopkins, Grandma!