2018 claims its first victim: TinyLetter. The free newsletter service, previously brought to you by MailChimp, is going away sometime in the near-ish future, Inc. reports. Founded in 2010 and sold to MailChimp in 2011, TinyLetter made it easy for writers, creatives, and anybody who occasionally wanted to email a whole bunch of people their thoughts and doodles, to create and send newsletters. Now, it seems MailChimp will be swallowing TinyLetter’s functionality for itself.
Instead, would-be newsletter creators will have to use MailChimp directly to send their dispatches. “TinyLetter’s functionality will be enhanced in its migration to MailChimp,” a spokesperson told Inc. “It will still have the same super-simple newsletter building functionality, but it’ll be refreshed and updated for improved user experience, and there will be better reporting and more insight into how newsletters perform and who the audience is.” If you’ve ever used both TinyLetter and MailChimp, you’ll know the big draw to the former was ease of use. Hopefully when the merging is complete MailChimp will be just as user friendly. Also here’s hoping for a seamless migration and archive transfer for anybody using TinyLetter at present. Mostly we’ll just miss the name. Goodbye, TinyLetter. You were too good for this world.