Chrissy Teigen, ever a woman of the people, says she’s dumping Snapchat. The model and cookbook writer tweeted over the weekend saying she has officially stopped using the app. Teigen cited Snap’s recent update, which attempted to make the app more user friendly — it’s broadly loathed — and that her fans say they have a hard time finding her. (The Snap update sorts content into separate columns, so stories from your friends and stories from celebs like Teigen no longer appear in the same place. Which is, obviously, irritating and confusing if you’d grown accustomed to using the app before the change.)
In February, Kylie Jenner tweeted that she too was jumping off the Snapchat train. Or rather, that she had fallen off and didn’t seem to have any intention of getting back on. “[S]ooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad,” Jenner, the one-time king on Snapchat, tweeted. Snap’s stock fell 7.2 percent — $1.3 billion — after her tweet to her millions of followers. Snap also lost money after the Rihanna “poll” Teigen referenced in her tweet. Snapchat approved and ran an ad for a game called “Would You Rather” which asked users if they would rather “slap Rihanna” or “punch Chris Brown.” Snapchat later pulled the ad, apologized, and banned Would You Rather from advertising on the platform, but it would still cost them over $800 million in stock valuation. Also a callout from Rihanna, on Instagram Stories, refusing to accept their apology.