In the SpongeBob SquarePants universe, the rivalry between Mr. Krabs, the proprietor of the Krusty Krab, and Sheldon Plankton, owner and operator of the Chum Bucket, is legend. The restaurants are positioned across the sea street from each other, and countless plotlines are devoted to Plankton trying to usurp the Krusty Krab’s status as the restaurant in town. He, if the name if his establishment wasn’t telling enough, never succeeds, and the gambit goes on and on and on. Which means this month’s Krusty Krab versus Chum Bucket meme is all about making comparisons in which there is a clear, superior choice. Old Snapchat versus new Snapchat. Spotify versus Apple Music. Samoas versus Thin Mints. Obvious winners and losers.
The rise of the Krust Krab–Chum Bucket meme this month — it’s been around since last year, but is just now reaching its peak — means the Evil Patrick meme, early March’s preferred SpongeBob SquarePants meme is likely now passed its prime. It now joins SpongeGar, Mocking Sponge, and a number of other passé memes from Bikini Bottom in meme heaven.