Facebook has been trying to make Watch, its hub for original video programming, happen for months now. If I’m being honest, I can’t say I’ve watched a single thing. (Apologies in advance for the number of times “watch” is about to occur in this post. There are only so many synonyms for watching a video. You watch it. You just do.) But according to numbers the company released on Thursday, Facebook is pretty insistent that people who aren’t me are watching.
Three months since our global launch, there are already more than 400 million people monthly and 75 million people daily who spend at least one minute on Watch — and on average, these 75 million daily visitors spend more than 20 minutes in Watch.
Sounds good, right? I mean, not that great given the platform has 2 billion monthly active users, but still nothing to laugh at given Watch has only been around a few months.
However, it sounds worse once you delve into those 75 million people spending at least a minute on Watch each day. Turns out, that minute doesn’t have to be consecutive, according to a report from Axios. So you could accidentally open up the Facebook Watch tab a couple of times in a day and still be counted in that statistic. For scale, as also noted by Axios, those 75 million watching more than 20 minutes of Watch content a day total “less than 5 percent of Facebook’s total audience.” Which means, if you’re an advertiser, you might need to … watch out. (Sorry.)