Michael Bloomberg’s exceptionally well-funded presidential campaign has deployed a wide variety of unconventional messaging tactics — from inundating the airwaves with $400 million of TV ads, to paying social media influencers to “shitpost” on the billionaire’s behalf, to disseminating fictional clips from his debate performance.
But Team Bloomberg’s latest gambit is its most unorthodox yet: a series of billboards aimed at persuading voters that it would be better if there were nothing, since there is more pain than pleasure on Earth and the agony of the devoured animal is always far greater than the pleasure of the devourer.
The Bloomberg campaign ostensibly sees the billboards as a means of shifting Democratic voters’ attention away from the billionaire’s widely panned debate performance, and back to the fact that life swings like a pendulum backward and forward between pain and boredom
In its first post-debate poll, Morning Consult found Bloomberg’s favorability among Democratic voters had fallen by 20 points. It remains to be seen whether the former New York mayor can turn that around by raising awareness of the fact that Donald Trump cheats at golf, and that we are all only chance visitants to this jungle of blind mutations, horrors that poison the world by sowing our madness everywhere we go, glutting daylight and darkness with our incorporeal obscenities.