FreshDirect Admits That Something Has Turned SourHey, remember before Christmas when we told you about how FreshDirect was out of many basic products and was having trouble offering prompt delivery times? And how it might have been because of an exodus of illegal immigrant workers after a Homeland Security probe of the company? When we asked a rep for the popular grocery service about the issues, we were cryptically told to “plan ahead and to double-check available times.” Now, though, FreshDirect brass are finally addressing the problem. Regular users with e-mail logins were sent a letter late yesterday telling them that this month, the company is “going to have a harder time meeting your food needs” than usual. The letter explains the labor issues and employee shortages they’ve been battling. Which is all well and good, but if it means we are going to have to carry an entire spiral ham on the M14 bus back from Whole Foods tomorrow, we might just have to move back to the suburbs.
FreshDirect Snafu Endangers Cookie Plans, LivelihoodsPerhaps, last weekend, you were thinking of making some cookies for your officemates. You were going to give them out this week, before everybody left for the holiday. So you woke up on Saturday morning and you logged on to FreshDirect to order the ingredients. Except, to your surprise, they were out of chocolate chips. And nearly out of flour. And running low on sugar. And then, when you tried to schedule a delivery time, you learned that the soonest they could get your modest ingredients to you was four days from then. You may have been irritated. You may have been outraged. You may have even gone to the grocery store. See, readers, this week there’s something amiss with FreshDirect, and it’s going to get in the way of your food planning. They’re out of many of their staples, and they don’t have any available delivery openings. It may be the holiday season, but it’s practically unbearable. What could be worse?!
Happy Birthday, FreshDirect: A Misty, Water-Colored Look at Five Years of Grocery Delivery
FreshDirect, the (largely) beloved grocery-delivery service, turns five today. It’s hard to believe it’s been along that long — doesn’t time fly when you’re noshing on home-delivered organic vegetables? To mark the milestone, the company suspended deliveries for the day, so that its employees could have a picnic. (Yikes. What about the rain?) We know more than one person distraught that they wouldn’t be able to get their order today, but, surprisingly, when we started asking around the office we discovered that seemingly as many people who don’t much care for Freshy D as those who can’t do without it. After the jump, four New Yorkers reflections on five years of FreshDirect — two who love it, one who doesn’t like it, and one who hates it.