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Gillette

  1. the top line
    Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’tGillette’s message is correct. But the viewer is likely to ask: Who is Gillette to tell me this? I just came here for razors.
    By Josh Barro
  2. mustaches
    Movember Is Actually Hurting Razor-Maker’s Bottom LineThe scourge of altruistic mustaches.
    By Adam Martin