New ‘WSJ’ Luxury-Title Editor: Which Archetype to Assign?Today we learn that Tina Gaudoin will be the editor of a yet-to-exist quarterly luxury supplement to The Wall Street Journal. We imagine it will be sort of like the Times magazine T. Well, probably it will be exactly like it. But anyway, according to the memo obtained by Romenesko:
Tina will bring [the Journal] a valuable set of skills from her extensive career in the magazine world. She began her career at Tatler working as beauty editor. In 1992 she moved to New York to work on the re-launch of Harpers Bazaar. During her time in New York she also worked at Vogue as senior writer and then as a presenter on Barry Diller’s Q2 channel. Returning to London, she became deputy editor of Tatler before launching the women’s magazine Frank. After that she became editorial director of the iVillage UK web site . She joined The Times of London in 2003 as style director of its Saturday magazine and was named editor of the quarterly magazine The Times Luxx in June 2007.
So luxury-journalism experience luxury-journalism experience something about Barry Diller luxury-journalism experience. Hm. There doesn’t seem to be anything in there about whether she is qualified to run a luxury journalism title. That is, there’s no explanation of whether she has a ridiculously over-the-top personality and outrageously self-demanding personal (and sartorial) daily regimen. With a touching underdog story.