Bank-Branch Infiltration Reaches Madison Square Garden
This just in via e-mailed press release: The space formerly known as the Theater at Madison Square Garden, formerly known as the Paramount Theater and even more formerly as the Felt Forum, will now be known as the WaMu Theater at Madison Square Garden. “The name of The Theater will be changed immediately,” the release reports, and the deal will include signage throughout the Garden and eleven WaMu ATMs at the venue. (Please tell us this doesn’t mean the end of the Chase machines near the Seventh Avenue entrance. WaMu, as we discovered the other night, is now up to a $2 charge for using its ATMs. So much for the buck-fifty stopping there.) Six months ago, the city’s three major sports venues — the Garden, Shea Stadium, Yankee Stadium, — remained proudly unsponsored. Now the Garden’s got WaMu, at least peripherally, Shea’s gone Citi, and only one question remains: Which bank will meet Steinbrenner’s price? Full press release is after the jump.