How Much Does a Blog Mogul Make?Yesterday, someone calling himself Shylock slapped together some data on the traffic over at Gawker Media, the network of blogs run by immensely cranium’d publisher Nick Denton and written by a rotating cast of editors. Sparing you the calculations on page views and ad rates, we’ll cut to the chase: Shylock figured that Gawker Media was making some $52 million in annual revenue. It’s okay: We oopsied a little too.
But blogger Greg Allen then took a far more sensible take, deducting all sorts of things from that massive retail number (like ad space that goes unused, probably discounts for advertisers who buy in bulk, commission for sales staff, etc.) and came up with a mere $20 million in annual revenue. We’re skeptical Allen is exactly correct, but his figure sounds more reasonable, and, hating math as we do, we’ll stick with his number. But, even so, that’s still only revenue. When expenses are considered, just how many dollars does the chinny cherub actually get to stuff in his big, British pockets? Let’s investigate!