Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Fashion > Beauty > Benefit


454 West Broadway, New York, NY 10012 40.726187 -74.000867
nr. Prince St.  See Map | Subway Directions Hopstop Popup
212-769-1111 Send to Phone

  • Reader Rating: Write a Review
  • Type: Beauty Store
  • Services: Makeup Application, Waxing
Photo by Hannah Mattix

Official Website


Mon-Tue, Sat, 10am-7pm; Wed-Sat, 10am-8pm; Sun, 11am-6pm

Nearby Subway Stops

C, E at Spring St.

Payment Methods

American Express, MasterCard, Visa


After launching sixteen stores across the country, San Francisco-based cosmetics brand Benefit finally makes its Soho debut. The antithesis of the neighborhood's many starkly minimalist makeup boutiques, the unabashedly feminine tri-level flagship is done up with floral wallpaper and curvy pink furniture—the better to hawk perkily named beauty products like BadGal mascara and Hello Flawless cover-up. The new space includes eight stations for brow shaping, two private corners for body and facial waxing, and a room for airbrush tanning.