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89A E. Houston St., New York, NY 10012
nr. Elizabeth St.
646-827-2428 Send to Phone

  • Reader Rating: Write a Review
  • Type: Beauty Store, Hair Salon
  • Services: Hairstyling
Courtesy of Georgia

Official Website


Daily, noon-10pm

Nearby Subway Stops

F at Second Ave.; B, D, F, M at Broadway-Lafayette St.

Payment Methods

American Express, MasterCard, Visa

Special Features

  • Late-Night
  • Organic Products


Part beauty store and part salon, Georgia harbors a soft spot for the curly-haired masses. Named after co-founder Jodie Patterson’s corkscrew-curled daughter, the inviting space was designed by Christian Wassmann and Serge Becker, the creative mind behind hot spots like the Box and Bowery Bar. Worn walls are decked with brass-rimmed shelving and marble countertops, while the rear salon features a sleek, black-tiled nook for shampooing and two styling chairs. Self-described “product junkies” Patterson and sister-in-law Kiara Ellozy set up shop in 2008, catering to those with dry hair, excessive blow-dryers, swimmers, sunbathers, and chronic dyers. Carrying over 40 hard-to-find product lines, including Davines, Mixed Chicks, and Cote Bastide, the stock is split between hair-care, styling, and body-care brands. The salon employs four stylists, including one baliage colorist and one specializing in braiding, extensions, and weaves. Prices start at $150 for the salon’s precise dry cuts—stylists will straighten curls first before snipping. After serving everyone from the goth-rockers to the scenesters of the Lower East Side, the staff is particularly skilled at color correction and dramatic cut-and-dye jobs.

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