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(No longer in theaters)
  • Rating: R — for pervasive strong and crude sexual content, graphic nudity and language
  • Director: Larry Charles   Cast: Sacha Baron Cohen, Alice Evans, Trishelle Cannatella, Sandra Seeling, Ben Youcef
  • Running Time: 81 minutes
  • Reader Rating: Write a Review




Sacha Baron Cohen, Jay Roach, Dan Mazer, Monica Levinson


Universal Pictures

Release Date

Jul 10, 2009

Release Notes


Official Website


If the latest Sacha Baron Cohen provocation, Brüno, seems less sadistic than Borat, it’s because wagging one’s gay butt in the face of potentially violent homophobes is not just aggressive, it’s borderline suicidal. I mean: Brüno puts the moves on hunters with guns. In The Hurt Locker, journalist Chris Hedges is quoted saying war can be a drug, “a potent and often lethal addiction”—and Baron Cohen is a genuine comic guerrilla, charging right to the front lines of the war against prejudice and sanctimony. What’s open to debate is whether he’s also a comic gorilla—a cheap-shot artist, a mauler.

Is Brüno riotous? Yes, more so than Borat, in which Baron Cohen’s targets were ducks in a barrel and largely undeserving of ridicule. He doesn’t aim much higher here, but his tricks are more inventive and his butts—so to speak—more defended. The movie centers on a doomed quest: After being “schwarz-listed” in the European fashion industry, the flaming, childishly oblivious Austrian exhibitionist flies to Hollywood, determined to become a movie star. The people he appalls with his idiocy and, well, gayness are ostensibly not in on the joke—although you can’t always be sure. To get the most out of Brüno, you have to suspend disbelief and regard the movie as a hard-R-rated Candid Camera, to accept that, pace Eminem, the celebrities and ordinary folk Baron Cohen punks are being driven to actual sputtering rages.

Are we made to feel superior to said butts? But(t) of course! And some of them have it coming. I loved watching (through my fingers) as Brüno tried to manipulate right-wing moralist Ron Paul into taking it up the Hershey Highway for a gay sex tape. Nearly as excruciating are his earnestly arse-centric queries to a “former” homosexual who came to Christ and now deprograms other godless queers. If the focus-group audience stunned by Brüno’s naked gyrations on a talk-show pilot are relatively innocent, well, so are folks on Candid Camera. The good people in the audience of The Richard Bey Show have every reason to writhe as Brüno trots out his adopted African baby, “O.J.,” in a T-shirt reading GAYBY—but the prank is still a howl. A detour to the Middle East is off-topic, but what Jackass daredevil ever had the chutzpah to stride through an Israeli Orthodox neighborhood in a black hat, payos, and short shorts? Blandly remarking to a seething Islamist leader outside a Lebanese refugee camp that his “King Osama looks like a dirty wizard,” Baron Cohen even courts Jewish martyrdom.

Underlying all these gags—the funny, the crude, the funny and crude—is a hard truth: Flagrant gay behavior drives a lot of heteros insane. To be honest, I’m uncomfortable watching two guys with tongues down each other’s throats, too, but at least I know the problem is mine, not theirs. When the hushed, arty Brokeback Mountain came out, its couplings set against purple mountains majesty, many right-wing commentators announced that they couldn’t bear to watch such abominations. To them—and to those who’ll see Brüno because it’s the latest gross-out comedy sensation—Baron Cohen is proclaiming, “Suck on this!”

Keeping it (somewhat) tasteful

Baron Cohen and director Charles chose to trim Brüno’s Michael Jackson jokes before the Los Angeles premiere. “We decided to take it out for tonight, and we’ll reassess before the release whether to keep it out,” said Charles at the after-party. Our guess: The scene might be funny again on DVD.