The pink-neon “BITE ME NYC” sign may be so alluring that all who pass are compelled to take a selfie with it, but it turns out the only thing superior to Supermoon’s marketing strategy is its pastry technique. Orblike and delightfully overinflated doughnuts are offered in three well-devised flavors at a time; if the improbably good goth doughnut with squid ink, black-sesame crème pâtissière, and a coating of activated-charcoal sugar doesn’t entice, try the lychee and raspberry jelly, which abounds with both of those flavors, and even includes a natty dehydrated strawberry chip. The chocolate brioche doughnut sports a properly cooked, Bootsy Collins–thick funk of caramel, as well as a show-offy cacao-nib meringue. Sour cherry is tart, peanut-butter crème pât accordingly rich, and sugar is restrained all around. The elegantly inventive flavors change every week.