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Home > Shopping > 20 Peacocks

20 Peacocks

99 Madison Ave., New York, NY 10016 40.744 -73.984
at 29th St.  See Map | Subway Directions Hopstop Popup
718-674-5873 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Products & Services: Cuff Links/Notions, Menswear, Ties
Photo by Maura Murnanae

Official Website


Tue-Fri, 1pm-9pm; Sat, noon-9pm; Sun, noon-6pm; Mon, closed

Nearby Subway Stops

6 at 28th St.; N, R at 28th St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Ties
  • Cuff Links/Notions


  • Menswear

Special Features

  • Bespoke


Owner Mehdi Kabbaj and his partner, Adriane Birt, opened 20 Peacocks as a paean to the sensual pleasures of clothes-shopping in Europe. The Lower East Side spot mingles shirts from the store’s own Peacock Tales label—which often sport multicolored patterns—with those of Italian designers. A TV in the narrow, warmly lit space quietly broadcasts the day’s news or a soccer match while customers peruse the collection of shirts, ties, pocket squares, and wallets, accented by small placards with sartorial dictums ("Basics of a Good Shirt"). Kabbaj and Birt favor flair: Candy-striped ties stand out against Oxfords with contrast stitching. While the size selection is generally mid-range, men can order custom-made shirts, selecting everything right down to thread color and cuff accents.