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Home > Shopping > B4 It Was Cool

B4 It Was Cool

89 E. Houston St., New York, NY 10012 40.724102 -73.992777
at Bowery  See Map | Subway Directions Hopstop Popup
212-219-0139 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Specialty Shop
  • Products & Services: Antique/Vintage Furniture, Appliances/Fixtures, Lighting
Courtesy of B4 It was Cool

Official Website


Daily, noon-7pm

Nearby Subway Stops

F at Second Ave.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Antique/Vintage Furniture
  • Appliances/Fixtures
  • Lighting

Special Features

  • Rentals
  • Delivery


B4 It Was Cool stocks industrial lights dating from the early days of electricity up through the 1930s. Owner Gadi Gilan has been scouring flea markets and old factories for iron, brass, and copper light fixtures since he opened the store in 1987. I could tell you a story about every lamp, Gilan says. All of the pieces he sells are original and American. Downstairs, the scene resembles an old barn, with fixtures hanging so low in some places that you may have to duck your head just to walk around. Vintage industrial furniture is also available; stools from the Toledo Metal Company are one of the boutique’s specialties.