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Billy's Bakery

184 Ninth Ave., New York, NY 10011 40.745361 -74.002108
nr. 21st St.  See Map | Subway Directions Hopstop Popup
212-647-9956 Send to Phone
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  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Gourmet Marketplace
  • Products & Services: Bakeries / Specialty Cakes
Photo by Shanna Ravindra

Official Website


Mon-Thu, 9am-11pm; Fri-Sat, 9am-midnight; Sun, 10am-11pm

Nearby Subway Stops

C, E at 23rd St.

Payment Methods

Discover, MasterCard, Visa

Product Guide


  • Bakeries / Specialty Cakes

Special Features

  • Open After 9pm (at least 3 days a week)


When Magnolia Bakery opened in the West Village, it targeted a trend for nostalgia in home baking. Billy Reece was one of the first of several former employees there to branch out on his own. The shop recreates the retro charm of a family kitchen circa 1940; though similar to Magnolia's, his offshoot is brighter in appearance and attitude as sunlight streams through large storefront windows and good cheer encourages lingering. The small, inexpensive cupcakes stick to simple pleasures: The frosting, no matter what color, is vanilla or chocolate. But other desserts get fancier and more flavorful. A traditional ice box cake compiled from chocolate cookies and whipped cream manages to be light and creamy, and the key lime pie is firm and tangy. Portions are universally enormous. And unlike other cupcake specialists who shall remain nameless, Billy's will permit walk-in orders up to two dozen.


If you need more than two dozen cupcakes, Billy's recommends preordering a day in advance to guarantee the selection you want.