Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Bra Smyth

Bra Smyth

Critic's Pick Critics' Pick

905 Madison Ave., New York, NY 10021 40.772091 -73.965137
nr. 73rd St.  See Map | Subway Directions Hopstop Popup
212-772-9400 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Lingerie/Hosiery, Swimwear

Official Website


Mon-Sat, 10am-6:30pm; Sun, noon-5pm

Nearby Subway Stops

6 at 77th St.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide


  • Lingerie/Hosiery


  • Swimwear

Special Features

  • Tailoring In-Store
  • Bra Fittings


A woman in search of lingerie that screams sex will head to Victoria's Secret, but a woman looking for a more refined, slow-build sensuality will do well to seek out Bra Smyth. Sweetly-sophisticated French, Canadian, and European undergarments in the softest cottons and smoothest silks line the displays; brides-to-be in particular will love the lacy white bustiers. But the store's renowned for its fit staff—experienced bra mavens trained in the delicate, fine art of measurement. Many can size a customer up on sight, and a good thing, too, given the thousands of styles and sizes on offer. Sizes run from 32AA to 44J, and alterations are also available. Proving they really know what women want (pace, Sigmund), Bra Smyth even has a collection of made-to-fit swimsuits that come in real, human bra sizes. The only caveat: For pantyhose, you'll have to look elsewhere.

Key Departments


This Upper East Side shop and the newly opened Upper West Side location stock their racks with mostly French labels and high-end companies such as Le Mystère (from $60). The friendly staff helps brides make sense of cumbersome corsets and is renowned for helping women find their perfect bra fit.

Related Stories

Featured In