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Home > Shopping > Clearly First

Clearly First

980 Madison Ave., New York, NY 10021 40.774601 -73.963411
nr. 76th St.   See Map | Subway Directions Hopstop Popup
212-988-8242 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Products & Services: Cuff Links/Notions, Handbags, Jewelry, Luggage, Men's Hats, Men's Shoes, Women's Hats, etc.
Courtesy of Clearly First

Official Website

Nearby Subway Stops

6 at 77th St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Cuff Links/Notions
  • Handbags
  • Men's Hats
  • Women's Hats
  • Jewelry
  • Luggage
  • Men's Shoes
  • Women's Shoes
  • Watches


  • Children's Shoes


  • Fur/Leather
  • Men's Formalwear
  • Menswear
  • Personal Shoppers
  • Vintage Clothing
  • Womenswear


  • Antique/Vintage Furniture
  • Cleaning Services
  • Decorative Accents
  • Living Room Furniture
  • Mirrors
  • Shelving/Organizers
  • Rugs/Carpeting

Sporting Goods

  • Bikes


  • Gift Registries


This venue is closed.

The eclectic, ever-changing roster of objects at this colorful shop share a Scandinavian sensibility and a playful spirit. Creative director and CEO, Hélène Hellsten, who is Swedish, chooses the items herself, and they run the spectrum from Sjöö Sandström watches to photographs by Stockholm-based artist Eric Broms to the largest selection of Tretorn shoes in the U.S. Other clothing options are Acne Jeans for all ages and cashmere hoodies from Manestrale. Shoppers can expect to find the unexpected in the Madison Avenue space—along with teddy bears, candlesticks, glassware, antiques, and bicycles, there may be leather Ipod cases or pastel-colored wool blankets. Hellsten complements her collection by hosting regular in-store events with designers, musicians, authors, and artists whose merchandise she sells.